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Elegido – End of the 40th anniversary | Reserva de la Tierra

ELEGIDO – END OF ITS 40TH ANNIVERSARY

Reserva de la Tierra has been celebrating the 40th anniversary of Elegido, one of its most iconic brands, for the past 12 months.

Elegido was created as a symbol of innovation, with a commitment to the modernization of the liter bottle, and, 40 years on, it is still thought of as a popular and timeless classic within the world of wine.

In October last year Elegido kicked-off its anniversary with a special promotion to reward its consumers, giving away 40 trips around Europe. Participation in the contest exceeded all of Reserva de la Tierra’s expectations.

As we all know, 2020 has been a very complicated year which has, in one way or another, interrupted all the events that the brand had planned. Despite this, Elegido changed and rejuvenated its image at the beginning of the year. This new image has acted as a springboard to take the leap and expand into new market niches both nationally and internationally.

A fresh image to ensure that Elegido will continue to dazzle as it takes center stage at any occasion or event.

Later on, during the hardest moments of 2020, Elegido wanted to once again stand by those who have supported it over the years. Those who have shared experiences, their day-to-day life, moments of happiness as well as the hard times. To this end, Reserva de la Tierra created the “Stay Home with Elegido”art contest, which involved decorating the Elegido bottles. Participants were eligible for a range of cash prizes.

ELEGIDO BRINGS TO A CLOSE ITS 40TH ANNIVERSARY WITH A GREAT RAFFLE

Finally, to bring the celebrations to a close, Elegido wanted its consumers to share some of the good moments’ life has given them, the laughs and fun experiences that make us smile when we remember them. On 20th September, a raffle of 40 gourmet dinners for two was launched for all the consumers who share their most fun dinners with us. This latest promotion will run until mid-October, coinciding with the end of the anniversary year.

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