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Reserva de la Tierra

Elegido 40th anniversary | Reserva de la Tierra


Its Elegido ’s 40th anniversary and once again we desire to offer its best to our customers and friends. We have prepared several surprises in order to celebrate the 40th anniversary of one of Reserva de la Tierra’s most emblematic brands.

Elegido was born as a symbol of innovation, it became a modernization in one-liter wine packaging and 40 years later, we can consider it as a timeless and popular classic wine worldwide.

The true strength of this global brand lies in its ability to adapt itself to changes.

Felipe Gimenez, president of Reserva de la Tierra, explains while looks back on time and remembers the successes achieved: “We wouldn’t have achieved them nor wouldn’t be here today without the extraordinary support that our clients, collaborators and workers have given us throughout these years, in short our friends. Celebrating our anniversary, we pay tribute to all of them and we thank them for making possible Elegido to be one of the Spanish wine references.

A renovated image to keep shinning in all occasions in where Elegido becomes the protagonist of every moment, every event.

Elegido wines are elaborated with typical Spanish grape varieties. The aromatic Airen, the savory Verdejo and the noble Spanish Tempranillo, keep their main characteristics giving a smooth palate and a unique character to these wines.

The brand launches a great anniversary campaign that will take place over the next months: Elegido 40th Anniversary, always together. We have scheduled promotional actions ranging from trips around Europe till a restyling of our bottles. Social Networks are one of the key points to follow this anniversary.

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