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Reserva de la Tierra

LEAN PHILOSOPHY | Reserva de la Tierra


At Reserva de la Tierra we have been working the last few years on directing our organizational culture towards Lean Philosophy, after detailed analysis of our working methods and some tough self-criticism.


Lean Philosophy emerged in Japan after World War II as a consequence of the pressing need to develop a major industrial manufacturing system in the face of shortages and economic constraints.

The idea behind Lean Philosophy is that by eliminating waste, in terms of over-production, time, movement, and so on, quality improves, production time and costs are reduced.

It’s about achieving more value and better customer satisfaction

Its main objective is customer satisfaction, delivering high quality products with greater added value in the shortest time and most efficient way possible. But Lean is not just a set of tools for companies: it’s a set of principles instilled into the culture of the entire organization.


  • Minimizing waste: eliminating all those activities and tasks at the company that do not add value to the customer.
  • Continuous quality improvement: detecting and resolving problems at their source in order to achieve zero defects, or “perfect quality”.
  • Flexibility: quickly producing a broad range of products regardless of the volume to be manufactured.
  • Pull processes: production based on customer orders instead of long-term sales forecasts.
  • Establishing and maintaining a collaborative relationship with all suppliers.

To put it simply, optimizing supply chain management means responding to what the customer wants, managing processes so that product quality is achieved and the product is available at the time, place and in the manner in which the customer has requested it.

It is about reducing process bottlenecks, waiting times and processing times, as well as reducing defects. The basic idea is that “it’s not about how much profit the company makes, but how well the needs of consumers are met”.

It’s essentially about doing more with less, by simply reducing everything that doesn’t add value.

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